A Day for Boxee Predictions
I hope I’m the last one you’ll read making end-of-year predictions. Boxee is my prediction. That’s not the kid who bags groceries in the supermarket. Boxee is a computer app that connects your TV to the world of online web content. There are a limited number of geeks who want to wire their computer to their TV, so Boxee is going to start selling an STB (set top box) that will connect to your TV and pull a signal in from your home wi fi. Why is this better than existing streamers like Roku, LG, Samsung, X-box, Playstation, TiVo and Blu-ray players that already do this? It probably isn’t. But Boxee has one great advantage over these others: it was first marketed on the internet as a free app and therefore has already established a reputation (Boxee is among the most popular free download apps).
This was probably a clever accident on the part of Boxee, but it does present a unique product introduction path. That is, starting on the internet and then building a physical product. Contrast that to TiVo, which started building a physical product and then began selling their TV schedule app (you can request it if you are a Comcast subscriber,though I doubt anyone knows does).
All this relates to MovieWithMe.com because we’re rooting for streaming movies on your TV. We want you to see the big picture, and to get it instantly. The easier it is to do that, the more we hope you’ll sample the wonderful foreign and indie movies we find for you.
I just cancelled my cable TV service when the bill went up to $200 a month. That seemed beyond outrageous and I usually watch movies on my Roku box anyway. I was going to try satellite. But maybe I’ll take the advice of a recent New York Times column and buy a used mini MAC, hook it up to my TV, and become a Boxee boxer. Best for all in 2010. Watch many movies!
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