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Holly Rollers (USA 2010, 89 min, dir: Kevin Asch, cast: Jesse Eisenberg, Justin Bartha (best friend), Ari Graynor (girl), Danny A. Abeckaser, Mark Ivanir).

Poor Jesse Eisenberg, he’ll always be the Jew. If you look through his credits he’s played guys named Eli, Daniel, Benjamin and Mark (twice). In Holy Rollers he is Sam Gold, and orthodox black hat Jew in Williamsburg, Brooklyn who forsakes davening for the drug trade.

Eisenberg is an excellent actor and director Kevin Asch makes the point in his movie (based on a real story) that if you take away the tzitzis and black coats, these guys and their girl (Ari Graynor) are no different than any other punk Ecstasy pushers.

When you look at Jesse dressed up as a Hassid, you can’t help thinking what Mark Zuckerberg might look like if Facebook went kosher. Zuck might be one of the richest men in the word but he has the sex appeal of a gnat.

One scene that also gives some deja vu thoughts in Holy Rollers is when Sam’s (Jesse Eisenberg’s) father sits him down at the dining room table and says the Rabbi told him Sam is not coming to shul anymore. Sam tries to regain his father’s confidence by telling him he is still religious and his goal is still to be among the faithful; but to no avail.

We’ve been here before. Let’s flash back to 1927 and The Jazz Singer (or 1952 or 1980 for the remakes). Al Jolson tells his father he wants to sing jazz, not kol nidre, and is disowned. Holy Rollers gives it new twist. Now it’s ‘Dad, what I really want to do is deal drugs.”